Additional marketing collateral, including examples of content strategy, internal communications, workflows and B2C content is available upon request.
OxBlue Work 2020 – Present
At OxBlue, I’m the Editor-in-Chief and leader of all things content marketing. I’ve created a library of over 1,000 high-converting content pieces and led all marketing campaigns in my tenure. I acted as the social media strategist and leader. I marketed to an audience of over 500,000 contacts across the world.
- Website, OxBlue.com
- Created all content, including microcopy, sales language, supporting resources and meta text
- LinkedIn: OxBlue
- B2B Content Offer – Builder’s Risk Insurance and Cameras
- B2B Campaign – “Cameran, Your Next Best Hire”
- B2B Webinar: Brand Awareness and Education
- B2B Thought Leadership: 2025 Solar State of the Market
- Case Study:
- Example of Marketing Automation Map (some information omitted due to proprietary clauses)
Assurant Work, 2017 – 2020
Former lead senior copywriter for Assurant’s Global Home lines of business. Assurant is a Fortune 500 company and leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases. As a global corporation, marketing materials I’ve created are shared with millions of consumers in more than 20 countries.
- Website, AssurantRenters.com
- Created all content, including microcopy, sales language, checkout information and any associated emails or materials
- B2C Content Offer – Moving Checklist
- B2C Blog – How to Calculate Your Renters Insurance Coverage
- Website, PocketGeekHome.com
- Co-authored with Connected Living line of business executive leadership for the home page, pricing, what we cover, FAQs and my account user flow
- B2B Thought Leadership – How Property Managers Can Mitigate the Impact of COVID-19
- B2B Thought Leadership – New Renters are Digitally Savvy and Ultra-Connected
Rheos Work, 2017 – 2020
I acted as the lead social media manager and content writer for Rheos Nautical Gear, a small business that sells floating, polarized sunglasses. I developed influencer campaigns, managed brand engagement, assisted with customer service and listening, and created content campaigns. I developed all blog content for the brand between 2017 and 2020.
- Instagram: @RheosGear
- B2B – Marina Sales Strategies
- B2C – Feature Profile, Shark Team One
- B2C – Catch and Release Fishing Guide
- B2C – Brand Ambassador Profile
- B2C – Product Focus Guide
Scribe CHS, 2017 – 2020
I was a partner content creator for Scribe, CHS, a multimedia agency for small businesses. I’ve increased social media engagement for our clients by more than 200% as well as published content that works for multiple industries. From docking companies, construction companies to decorative air vent covers, I generated content for clients of all industries and for both B2B and B2C audiences.
- Instagram (2020 content): @Stellar.air
- B2C – Maintaining HVAC guide for decorative air cover company
- B2B2C – Boat Boost Landing Page for docking company
- B2B2C – Half-floater Pin Landing Page for docking company
- Press Release – Better Built product launch for construction storage company
- B2B Blog – LEED certification information for recycling company
- B2C Blog – Space waste information for recycling company
EMyth Work, 2015 – 2017
From 2015 – 2017, I worked with EMyth, an international business coaching company. EMyth is best known for their book, “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.”
At EMyth, I was the only content writer for over a year and a key member for several projects. Below are PDF’s of EMyth’s most successful emails, written by me as well as their related offers. All links, unless stated otherwise, were written, edited, and created by me and are made for a B2B audience. Read more about each project here.
- Creator of On It Podcast and all episodes
- Client Story – Underwater Repair
- Client Story – International Telecommunications Service
- Content Offer – Creating an Org Chart
- Email Campaign – Six Part Growth Series
- Entire course, landing pages, site, email and all marketing assets created by me
- Technical Guide and Email Campaign – Systemic Thinking
- Email Campaign and Quiz Engagement – Business Systems
The E-Myth Revisited, The E-Myth Roadmap, E-Myth Mastery Worksheets, and The EMyth Masterclass were not created by me. At the time of this post, stories written by me include Highland Cycles, Danrae Waterproofing, Lumagate, Harpy Core Network, Creative Concrete, Capital Living, and Accu-Bore.